Published: 4th November 2015
Author: Bethanie Lunn


I’ll admit it; I didn’t visit Apricot much before now.  I assumed it wasn’t for me and that it was perhaps for a mature customer, despite always seeing at least one in item in the window that caught my eye.  If you’re the same, you might want to check out my discoveries and surprise yourself…

There’s a range of eveningwear, every day essentials, luxe knitwear and accessories including jewellery, hats and handbags.  The overall feel is sophisticated but with a sense of fun, from butterly print sweaters and sequin evening tops to classy festive jumpers and touchable cosy capes.

I love the below rucksack, they’re bang on trend but also really practical.  To save my shoulders, I often carry my macbook in one, making them ideal for life on the go.

apricot collage

Shop the Look:
Top row left to right: Top with print sleeves, £22.  Cape with faux fur collar, £35.  Waterfall Duster Jacket, £22.
Middle: Evening Dress, £34
Bottom row left to right: Black leather look backpack, £29.  Jewellery from £4.  Waterfall duster jacket, £22.

What first struck me was the price versus the quality with gorgeous fabrics and intricate detailing across the store.  The eveningwear, sparkles and festive jumpers are starting to creep in for party season but the designs have a sophisticated, more demure edge.

apricot textures Collage

Keep a look out for their selection of Christmas jumpers too.  They already have this adorable penguin one available in-store but you can expect cuddling polar bears and robins very soon.  Their style for Christmas will leave you feeling and looking cosy but elegant.

xmas jumper

I was highly impressed with the selection of winter warmers, from blanket wraps to capes and coats. They all look so snug and expensive but with greatly affordable price tags.  This is definitely the place to pick up a luxe-looking coat for less than £40!  Just take a look at this beautiful suede-look shearling coat for a mere £39 and Aztec cape for £29.  Both items capture key looks for the season too and you’ll find newness in-store every week.


I know where I’ll be shopping my party outfit now.  It’ll leave me with more money to spend on prosecco, I mean, Christmas presents. 

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Categories: Apricot
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Bethanie Lunn

Bethanie Lunn


Fashion Stylist, Creative Director and Beauty Editor

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