Published: 22nd March 2016
Author: Olivia

Boux Avenue – Shop visit


Underwear shopping can most definitely seem like a chore. With many numbers, measurements and styles to choose from it can be an overwhelming task. So if you’re looking to upgrade your underwear selection with expert advice, look no further.


Boux Avenue is a lingerie, nightwear and swimwear retailer, which also sells accessories and fragrances. Not only do they pride themselves on their gorgeous range of feminine and romantic ranges, they also provide traditional service to ensure that you leave with the best fit for you.


Bra fittings


The right fit is everything when shopping for underwear or swimwear. I was pleased to find out that Boux Avenue offer expert advice and bra fittings free of charge.




I was taken through to the fitting rooms which were cleverly named after different lingerie fabrics and introduced to Iona. She was lovely and made me feel completely at ease throughout the fitting. She took me though it step by step and the process only took a couple of minutes.


I was given a range of different fits and styles tailored to my preferences. It was a bit like having a stylist. Inside the room they had light switches that altered the lightning in the room, giving you the option to see how you look in all lights when trying on the designs.




They also had a concierge button to alert someone discreetly if you need additional sizes, which saves you from the embarrassing half naked arm wave when needing assistance.


The experience felt very VIP and I left feeling very happy with my purchases and educated on my fit.






With spring just around the corner, I was interested in checking out some of their new nightwear. Pretty pinks and florals were the main details for their sleepwear. They had a great range of sets that would be easy to mix and match. They also had really lovely silk teddies with lace detail for something a bit more special.






Swimwear that fits like lingerie


After being educated on my fit I decided to take a look at the wide range of swimwear that Boux Avenue have to offer.


Their classic designs are made in cup sizes to ensure you feel confident and supported by the pool. Their main styles vary in the same print to ensure there’s a fit for everyone. Some bikinis offer a high waist, others sport on trend details such as circular metal wear. From nautical stripes to vibrant cheetah print there’s something for every occasion.




So, whether you’re looking for an underwear update or something to feel fabulous by the pool in, Boux Avenue is the ultimate girl’s best friend.

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Categories: Underwear

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Bethanie Lunn

Bethanie Lunn


Fashion Stylist, Creative Director and Beauty Editor

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