OPEN is now um, open in Churchill Square offering men a haven of high quality clothing but at amazingly affordable prices making it perfect for bargain hunters, savvy street stylers and students.
The store itself carries the same modern and fresh appeal as the clothing ranges with a wide range of looks on offer. I love the simple, current setting and quirky touches such as the Brighton map illustration behind the till area. Every store has one that is unique to them.
The overriding style of OPEN is the Heritage Gent with quilting, cable knits and cosy parkas (at a mere £40), with oxford shirts, slogan tees and good quality denim, starting from £25, all adding a casual yet cheeky charm to the mix.
Men will find a range of basic essentials such as OPEN’s staple pieces, the £5 tee, £20 polo and the £20 chinos to the more fashion lead must-buys like the tweed
Blessing Blazer, £50, hi-tops and step hem tees.
Jeans fit well in a range of rises, cuts and finishes from salvaged denim to the distressed look and the accessories are definitely worth a look too. From underwear, wallets and your goes-with-anything boots to snap backs, ruck sacks and sneakers for lazy days.
What struck me the most about OPEN is that everything on offer delivers a premium fashion product but with an affordable price tag giving you more bang for your buck.
With only 11 stores in the entire country, when you step into the Brighton OPEN store – you know you’re going to find something that not every man and his dog will own for that touch of individuality that Brighton is celebrated for.
It’s worth knowing students get 10% off too. Happy shopping!